Shahadat Hossain Blog

Why do you need SEO?

Over 9 billion searches were performed via search engines in the US in 2007.

Nearly 80% of people searching for information online type phrases into a search engine’s search box. Google alone fields over 91 million searches – per day! How much of that traffic do you want?

In approximately 50% of online searches, your prospect selects a company found on the first or second Search Engine Results Pages (SERPs). So, if your company is not found in the first 10 to 20 results, you’ve already lost out on at least 50% of your potential business – while your competitors, who are highly ranked, are enjoying a lion’s share of the traffic.

Online sales are growing by at least 20% compared to the same time last year, with expectations of over $184 billion for 2008.

Bottom line – when a prospect performs a search via a search engine, do they find you or a competitor? SEO is your ticket to getting found.

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The Google Panda has forced Webmasters to change their SEO strategies. We have adapted, so you can still dominate Google. We make sure that our link building services are effective and natural to rank your site to page #1.

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Services Offered :
* Search Engine Optimization
* Google Top 10 Ranking
* Natural Link Building
* Social Media Optimization

Working Area:

* Meta Tags

* SEO Techniques

* Google Search Technology

* Keyword Selection and Optimization Strategies
* Link Popularity and Linking Strategies
* The Search Engines Industry
* Search Engines and Directories

SEO Solution

SearchEngine Optimization and Link Building Strategy

Executive Summary

StrategicApproach

Establish Your Website as the authority online resource, aligning its online

presence with its national business presence.

Use SEO as a pathway to attract high level business opportunities, creating

synergy between internal marketing efforts to deliver and develop the brand

offline and online.

Segment and prioritise SEO with a focus on maximum impact activities that

require the least resources and time to implement.

Plan and develop a sustainable and safe long-term SEO strategy to ensure

ranking longevity.

SEO is a complex process which involves a large number of on-site and off-site activities.

The key to quick results is to recognize individual segments and separate them into

individual micro-projects. Not all activities carry the same

amount of impact.

The next step is to prioritise. Finding the right balance between the amounts of effort

required and the expected impact on rankings will allow us to bring about maximum

benefit to your business in the shortest amount of time

possible

UnderstandingYour Strengths & Potential

Recognizing your strengths and opportunities provides a head start in the right direction.

Our research indicates the following as your main SEO strengths:

Diverse range of content

Niche services

Themain strengths translate into following opportunities:

Quick indexation of content

Highly reactive to anchor text based link building

Ability to utilize the brand to gain links

Large potential in link consolidation

PrimaryRanking Factors

Keyword Focused Anchor Text from External Links External Link

Popularity (quantity/quality of external links) Diversity of Link Sources

(links from many unique root domains) Keyword Use Anywhere in the

Title Tag

Trustworthiness Based on Link Distance from Trusted Domains

SecondaryRanking Factors

Trust/Authority of the Host Domain Link

Popularity of the Specific Page Anchor Text of

External Links to the Page On-Page Keyword

Introduction – What Is SEO

Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.

This SEO tutorial covers all the necessary information you need to know about Search Engine Optimization - what is it, how does it work and differences in the ranking criteria of major search engines.

How Search Engines Work

The first basic truth you need to know to learn SEO is that search engines are not humans. While this might be obvious for everybody, the differences between how humans and search engines view web pages aren't. Unlike humans, search engines are text-driven.

Although technology advances rapidly, search engines are far from intelligent creatures that can feel the beauty of a cool design or enjoy the sounds and movement in movies. Instead, search engines crawl the Web, looking at particular site items (mainly text) to get an idea what a site is about. This brief explanation is not the most precise because as we will see next, search engines perform several activities in order to deliver search results – crawling, indexing, processing, calculating relevancy, and retrieving.

First, search engines crawl the Web to see what is there. This task is performed by a piece of software, called a crawler or a spider (or Googlebot, as is the case with Google). Spiders follow links from one page to another and index everything they find on their way. Having in mind the number of pages on the Web (over 20 billion), it is impossible for a spider to visit a site daily just to see if a new page has appeared or if an existing page has been modified, sometimes crawlers may not end up visiting your site for a month or two.

What you can do is to check what a crawler sees from your site. As already mentioned, crawlers are not humans and they do not see images, Flash movies, JavaScript, frames, password-protected pages and directories, so if you have tons of these on your site, you'd better run the Spider Simulator below to see if these goodies are viewable by the spider. If they are not viewable, they will not be spidered, not indexed, not processed, etc. - in a word they will be non-existent for search engines.

The best link building strategy

Make no mistake about it – the success of your website depends largely on the effectiveness of your link building campaigns. This is especially important following the recent Google Panda updates. To get to and stay atop Google, it is crucial that you focus on natural approach to building links ongoing basis. That means placing links on various websites, web pages within those sites, incorporating the proper anchor texts, and not confusing Google into thinking your link building is a spam tactic. And you must do this on an ongoing basis.